Neuromarketing Con Aggiornamento Online Con E Book Book PDF, EPUB Download & Read Online Free

Neuro Web Design
Author: Susan Weinschenk
Publisher: Peachpit Press
ISBN: 0321648765
Pages: 168
Year: 2009-03-30
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“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Neuro Design
Author: Darren Bridger
Publisher: Kogan Page Publishers
ISBN: 0749478896
Pages: 264
Year: 2017-02-03
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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
The Old Man of the Moon
Author: Shen Fu
Publisher: Penguin UK
ISBN: 0141397810
Pages: 80
Year: 2015-02-26
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'Our passion was so great. Will the Old Man understand and help us once again?' The Old Man of the Moon is Shen Fu's intimate and moving account of his marriage - from early passion to the trials of poverty and separation - and his great, enduring love for his wife in eighteenth-century China. Introducing Little Black Classics: 80 books for Penguin's 80th birthday. Little Black Classics celebrate the huge range and diversity of Penguin Classics, with books from around the world and across many centuries. They take us from a balloon ride over Victorian London to a garden of blossom in Japan, from Tierra del Fuego to 16th-century California and the Russian steppe. Here are stories lyrical and savage; poems epic and intimate; essays satirical and inspirational; and ideas that have shaped the lives of millions. Shen Fu (born c. 1763). Shen Fu's work is available in Penguin Classics in Six Records of a Floating Life.
Shopping Centre. English for Shop Assistants. Con CD Audio
Author: Paola Gherardelli, Jane Random
Publisher: HOEPLI EDITORE
ISBN: 8820335824
Pages: 122
Year: 2005
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Introduction to Organic Chemistry
Author: William Henry Brown, Thomas Poon
Publisher: John Wiley & Sons
ISBN: 1118321766
Pages: 792
Year: 2013-02-01
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Covering the groundwork of organic chemistry, this introductory text shows the interrelation between organic chemistry and the biological and health sciences in a way that is clear, concise and easily understood by students.
Designing with Smell
Author: Victoria Henshaw, Kate McLean, Dominic Medway, Chris Perkins, Gary Warnaby
Publisher: Routledge
ISBN: 1317354613
Pages: 286
Year: 2017-10-05
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Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different equipment, techniques, stages and challenges which might be encountered as part of this process. Throughout the text there is an emphasis on spatial design in numerous forms and interpretations – in the street, the studio, the theatre or exhibition space, as well as the representation of spatial relationships with smell. Contributions, originate across different geographical areas, academic disciplines and professions. This is crucial reading for students, academics and practitioners working in olfactory design.
Marketing for Hospitality and Tourism
Author: Philip T. Kotler, John R Bowen, James Makens, Seyhmus Baloglu
Publisher: Pearson
ISBN: 0134141695
Pages: 704
Year: 2016-05-25
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
English for Psychology in Higher Education Studies
Author: Jane Short
Publisher:
ISBN: 1859644473
Pages: 260
Year: 2010-06-30
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English for Psychology in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for Psychology is a skills-based course designed specifically for students of psychology who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progression in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a psychology faculty. Extensive listening exercises come from psychology lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key psychology vocabulary that students will need. The Teacher's Book includes: Comprehensive teaching notes on all exercises to help teachers prepare effective lessons Complete answer keys to all exercises Full transcripts of listening exercises Facsimiles of Course Book pages at the appropriate point in each unit Photocopiable resource pages and ideas for additional activities The Garnet English for Specific Academic Purposes series covers a range of academic subjects. All titles present the same skills and vocabulary points. Teachers can therefore deal with a range of ESAP courses at the same time, knowing that each subject title will focus on the same key skills and follow the same structure. Key Features Systematic approach to developing academic skills through relevant content. Focus on receptive skills (reading and listening) to activate productive skills (writing and speaking) in subject area. Eight-page units combine language and academic skills teaching. Vocabulary and academic skills bank in each unit for reference and revision. Audio CDs for further self-study or homework. Ideal coursework for EAP teachers.
Bond Salesmanship
Author: William W. Townsend
Publisher:
ISBN:
Pages: 468
Year: 1924
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Art Entrepreneurship
Author: Mikael Scherdin, Ivo Zander
Publisher: Edward Elgar Publishing
ISBN: 1849808503
Pages: 208
Year: 2011
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This pioneering book explores the connections between art and artistic processes and entrepreneurship. The authors expertly identify several areas and issues where research on art and artistic processes can inform and develop the traditional field of entrepreneurship research.
Emotionraising
Author: Francesco Ambrogetti
Publisher:
ISBN: 192737538X
Pages:
Year: 2016-11
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Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers!
When Search Meets Web Usability
Author: Shari Thurow, Nick Musica
Publisher: New Riders
ISBN: 0321648153
Pages: 208
Year: 2009-04-08
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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Computing Concepts with Java Essentials
Author: Cay S. Horstmann
Publisher: Wiley
ISBN: 0471469009
Pages: 864
Year: 2003-06-06
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* Features the most effective introduction to computing and programming, using the most current version of the Java language (Java 1.4) * Includes expanded coverage of Applets and Graphics * The new edition features a stronger emphasis on design and interesting Java features * Material points out common mistakes, so that the reader will know to avoid them Wiley Higher Education
The 22 Immutable Laws of Marketing
Author: Al Ries, Jack Trout
Publisher: Profile Books(GB)
ISBN: 1861976100
Pages: 160
Year: 1994
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Winning Global Markets
Author: Philip Kotler, Milton Kotler
Publisher: John Wiley & Sons
ISBN: 1118893816
Pages: 288
Year: 2014-08-18
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Two marketing experts explain why the future of marketing will be geared toward global cities in growing regions of the developing world, including growing metropolises in China, Brazil, India, the Middle East and Latin America.