Italiani Di Frontiera Dal West Al Web Unavventura In Silicon Valley Book PDF, EPUB Download & Read Online Free

Italiani di frontiera
Author: Roberto Bonzio
Publisher: EGEA spa
ISBN: 8823877431
Pages: 165
Year: 2015-04-03T12:10:00+02:00
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Da Sesto San Giovanni a Palo Alto per sei mesi, in aspettativa dalla redazione e con famiglia, facendo tutto da solo, senza sapere che cosa ne uscirà. La scoperta – fra storie, incontri e interviste – di un filo «out of the box» che collega lo spirito d’impresa di esploratori del Westal talento di leggendari innovatori, ricercatori e giovani startupper di successo, nella culla mondiale dell’innovazione. Un filo che oltre oceano riporta a maestri da riscoprire, come Olivetti e Montessori. Poi il ritorno in Italia e la rinuncia al posto fisso per un giornalismo diverso: racconti sul web e i social media, storytelling multimediali in giro per le città e all’estero. Con la convinzione che Silicon Valley aiuti a capire le straordinarie potenzialità nascoste ma anche le enormi barriere da abbattere nel nostro Paese. E che storie come quelle raccolte in questo libro siano davvero capaci di far volare le idee e possano ispirare quella rivoluzione culturale di cui abbiamo un grande bisogno.
Il futuro nelle mani
Author: Marina Puricelli
Publisher: EGEA spa
ISBN: 8823878349
Pages: 173
Year: 2016-01-08T15:35:00+01:00
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Non esiste modo migliore di quello scelto da Marina Puricelli per far sapere chi siano veramente oggi gli artigiani italiani. Non bastano i grandi numeri, non basta dire che sono oltre un milione. Al di là delle cifre ci sono una cultura, una forza d’animo, un’etica che questo libro, frutto di un lavoro minuzioso e intelligente, riesce a descrivere con effi cacia. Per conoscere dal vivo questi valori era necessario conoscere le persone che li esprimono. È quello che l’autrice ha fatto, in un lungo viaggio attraverso tutta l’Italia: trentun tappe, trentun storie e trentun protagonisti, che spaziano un po’ in tutti i settori. Scelti con cura, rappresentano perfettamente un mondo dalle mille sfaccettature. Ancora una volta la realtà, osservata da vicino, sconfessa una mistica composita che spesso miscela importanti verità con abusati luoghi comuni. Si scopre così che le startup di successo non sono solo quelle che nascono dalla frontiera tecnologica e che le altre imprese, quelle dei cosiddetti settori tradizionali, non nascono già spacciate. Che non è necessario avere uno o più master per diventare giovani imprenditori. Che non è indispensabile, per acquisire lo standing di impresa, avere una dimensione internazionale abbandonando il proprio territorio. Così come non occorre che un’azienda raggiunga in tempi rapidi grandi dimensioni per trovare spazio sul mercato. In queste pagine sono gli stessi protagonisti a raccontarsi. Colpisce subito il loro linguaggio: schietto, immediato, senza inutili giri di parole e senza reticenze, anche quando si tratti di descrivere le diffi coltà attraversate. In nessuna delle tante storie raccontate si trova uno o una di loro che dice «io sono»: sempre e puntualmente, si esprimono dicendo «ho fatto», «sto facendo», «faccio». A conferma che la cosiddetta «cultura del fare» non è un valore astratto ma qualcosa di profondamente radicato in questi imprenditori di successo.
Cibo, salute e business
Author: Gianpiero Lugli
Publisher: EGEA spa
ISBN: 8823878144
Pages: 256
Year: 2015-09-22T11:50:00+02:00
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Il tema dell’obesità è stato analizzato sotto diversi profili. Ogni disciplina ha adottato metodi e strumenti specifici che non hanno consentito una piena comprensione del fenomeno e l’individuazione di soluzioni adeguate. Per comprendere pienamente il comportamento delle persone e orientarle verso traiettorie virtuose sul piano individuale e collettivo occorre invece coniugare la conoscenza di diverse discipline. In questa direzione l’economia comportamentale e il neuromarketing – diversamente dall’economia e dal marketing tradizionale, che non si occupano del processo con cui l’individuo arriva alla scelta, ma si limitano ad analizzare le decisioni prese e il loro legame con l’utilità attesa – individuano le ragioni che portano all’assunzione frequente di alimenti ipercalorici in quantità eccessiva. Le imprese sono chiamate a rivedere quelle politiche di prodotto, di prezzo, di formato e di comunicazione che, attraverso l’offerta di cibi ipercalorici ad alto contenuto di servizio, hanno contribuito in maniera rilevante all’epidemia di obesità. Il soggetto pubblico deve invece evitare misure proibizionistiche e la manovra della leva fiscale, puntando per contro sulla possibilità di orientare la libera scelta dei cittadini attraverso strumenti di apprendimento emotivo che facilitino comportamenti automatici e abitudini alimentari più salutari.
Panni stesi a Pechino
Author: Andrea Pontiggia, Tiziano Vescovi
Publisher: EGEA spa
ISBN: 8823878047
Pages: 177
Year: 2015-09-10T15:15:00+02:00
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Al momento di bere qualcosa di caldo, se non è tè, i giovani cinesi preferiscono un bicchierone di caffè venduto nello shop di una catena americana, piuttosto che una tazzina a base di miscela selezionata, da preparare in casa o da gustare in un bar all’italiana. Nel Paese di Mezzo, inoltre, si consuma molto più vino rosso che vino bianco, in una serie complessa di brindisi. Difficilmente poi un cinese vi inviterà nella sua casa e, quando si troverà in coda alla cassa di un supermercato, nel suo carrello ci saranno al massimo quattro o cinque prodotti. Bastano pochi fermo-immagine come questi a segnare la distanza – culturale, sociale e di comportamento d’acquisto – tra Italia e Cina. Una distanza che richiede di essere colmata in un percorso di conoscenza reciproca, tra imprese, consumatori e mercati, a livello individuale e collettivo. Solo in un mercato così «educato», le tante aziende italiane che sempre più numerose si rivolgono oltre confine possono svilupparsi nell’ambiente altamente competitivo della nuova economia internazionale. Se ridurre le distanze facendo leva sull’apprendimento è la chiave verso la nuova era dell’internazionalità (oltre l’internazionalizzazione), prepararsi in questo modo all’approdo sui nuovi mercati internazionali si rivela altresì occasione impareggiabile per riattivare il motore dell’innovazione anche in casa nostra. Ma che cosa c’entrano in tutto questo i «panni stesi a Pechino»? Un gioco, al termine del libro, aiuterà i lettori a scoprirlo... svelando la forza competitiva dell’internazionalità.
The Rainforest
Author: Victor W. Hwang, Greg Horowitt
Publisher: Createspace Independent Pub
ISBN: 1475116195
Pages: 304
Year: 2012-03-21
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What makes places like Silicon Valley tick? Can we replicate that magic in other places? How do you foster innovation in your own networks?Discover the answers in this groundbreaking book from two of the world's leading experts at the intersection of venture capital and global development. Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.The authors argue that such ecosystems - what they call Rainforests - can only thrive when certain cultural behaviors unlock human potential. Their theory of the Rainforest is influenced by several breakthrough ideas in academia, including insights on sociobiology from Harvard, economic transactions from the University of Chicago, and design theory from Stanford, among others. With an unorthodox and entertaining narrative, the book reveals the mysterious mechanisms of Rainforests. Furthermore, the authors provide practical tools for readers to design, build, and sustain new innovation ecosystems. The Rainforest will transform the way you think about technology, business, and leadership.
Nikolski
Author: Nicolas Dickner
Publisher: Vintage Canada
ISBN: 0307375803
Pages: 304
Year: 2010-03-09
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Selected as the 2010 CBC Canada Reads Winner! Awards for the French-language edition: Prix des libraires 2006 Prix littéraire des collégiens 2006 Prix Anne-Hébert 2006 (Best first book) Prix Printemps des Lecteurs–Lavinal Intricately plotted and shimmering with originality, Nikolski charts the curious and unexpected courses of personal migration, and shows how they just might eventually lead us to home. In the spring of 1989, three young people, born thousands of miles apart, each cut themselves adrift from their birthplaces and set out to discover what — or who — might anchor them in their lives. They each leave almost everything behind, carrying with them only a few artefacts of their lives so far — possessions that have proven so formative that they can’t imagine surviving without them — but also the accumulated memories of their own lives and family histories. Noah, who was taught to read using road maps during a life of nomadic travels with his mother — their home being a 1966 Bonneville station wagon with a silver trailer — decides to leave the prairies for university in Montreal. But putting down roots there turns out to be a more transitory experience than he expected. Joyce, stifled by life in a remote village on Quebec’s Lower North Shore, and her overbearing relatives, hitches a ride into Montreal, spurred on by a news story about a modern-day cyber-pirate and the spirit of her own buccaneer ancestors. While her daily existence remains surprisingly routine —working at a fish shop in Jean-Talon market, dumpster-diving at night for necessities — it’s her Internet piracy career that takes off. And then there’s the unnamed narrator, who we first meet clearing out his deceased mother’ s house on Montreal’s South Shore, and who decides to move into the city to start a new life. There he finds his true home among books, content to spend his days working in a used bookstore and journeying though the many worlds books open up for him. Over the course of the next ten years, Noah, Joyce and the unnamed bookseller will sometimes cross paths, and sometimes narrowly miss each other, as they all pass through one vibrant neighbourhood on Montreal’s Plateau. Their journeys seem remarkably unformed, more often guided by the prevailing winds than personal will, yet their stories weave in and out of other wondrous tales — stories about such things as fearsome female pirates, urban archaeologists, unexpected floods, fish of all kinds, a mysterious book without a cover and a dysfunctional compass whose needle obstinately points to the remote Aleutian village of Nikolski. And it is in the magical accumulation of those details around the edges of their lives that we begin to know these individuals as part of a greater whole, and ultimately realize that anchors aren’t at all permanent, really; rather, they’re made to be hoisted up and held in reserve until their strength is needed again. From the Hardcover edition.
Data Flow 2
Author: Robert Klanten
Publisher: Die Gestalten Verlag
ISBN: 3899552784
Pages: 271
Year: 2010
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International interest in the sophisticated and aesthetic visualization of complex information made Data Flow a bestseller. Today, more and more graphic designers, advertising agencies, motion designers, and artists work in this area. Offering practical advice, background information, case studies, and inspiration, Data Flow 2 is a valuable reference for anyone working with or interested in information graphics.
Visual Storytelling
Author: Robert Klanten, Sven Ehmann, Floyd Schulze
Publisher: Die Gestalten Verlag
ISBN: 3899553756
Pages: 255
Year: 2011
View: 761
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Visualizing information in the most elegant, entertaining, and informative ways.
BLAME! Academy and So On
Author: Tsutomu Nihei
Publisher: Kodansha Comics
ISBN: 1682333310
Pages: 162
Year:
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BLAME! Academy and So On is a spin-off series of BLAME! set in the same "City" as BLAME! and is a parody / comedy about various characters in the main BLAME! storyline set in a traditional Japanese school environment. Various elements of the main BLAME! story are parodied, including the relationship between Killy and Cibo, and Dhomochevsky and Iko. Irregularly published in Afternoon and compiled as BLAME! Gakuen and So On September 19, 2008, this is its first official English language release in either digital or print.
Infographic Design
Author: David Choi
Publisher: Chois Gallery
ISBN: 1611750326
Pages: 231
Year: 2014-02-01
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This Choi's Gallery release focuses on infographic design from around the world. The selections include designs for way finding, administrative documents, financial information, travel information, food & health information, medical & pharmaceutical information, user guides, technical manuals, etc. This volume wil be a valuable resource for graphic designers looking to be inspired by the passion and creativity of fellow designers.
Wired-A Romance
Author: Gary Wolf
Publisher: Random House
ISBN: 158836304X
Pages: 304
Year: 2003-07-08
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The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side. Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere—on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,’s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era. But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,’s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market’s enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas. Gary Wolf, one of Wired,’s most popular writers, takes no prisoners in this insider’s account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god–just one more bubble have been sighted on the highways of California, Wired—A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom. From the Hardcover edition.
The Evolution of Technology
Author: George Basalla
Publisher: Cambridge University Press
ISBN: 1316101584
Pages:
Year: 1989-02-24
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This book presents an evolutionary theory of technological change based upon recent scholarship in the history of technology and upon relevant material drawn from economic history and anthropology. It challenges the popular notion that technology advances by the efforts of a few heroic individuals who produce a series of revolutionary inventions owing little or nothing to the technological past. Therefore, the book's argument is shaped by analogies taken selectively from the theory of organic evolution, and not from the theory and practice of political revolution. Three themes appear, and reappear with variations, throughout the study. The first is diversity: an acknowledgment of the vast numbers of different kinds of made things (artifacts) that have long been available to humanity; the second is necessity: the belief that humans are driven to invent new artifacts in order to meet basic biological requirements such as food, shelter, and defense; and the third is technological evolution: an organic analogy that explains both the emergence of novel artifacts and their subsequent selection by society for incorporation into its material life without invoking either biological necessity or technological progress. Although the book is not intended to provide a strict chronological account of the development of technology, historical examples - including many of the major achievements of Western technology: the waterwheel, the printing press, the steam engine, automobiles and trucks, and the transistor - are used extensively to support its theoretical framework. The Evolution of Techology will be of interest to all readers seeking to learn how and why technology changes, including both students and specialists in the history of technology and science.
Berlusconi
Author: Alan Friedman
Publisher: Hachette Books
ISBN: 0316301965
Pages: 288
Year: 2015-10-20
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Before there was real estate tycoon cum President-Elect Donald J. Trump, there was Silvio Berlusconi, the billionaire media mogul turned prime minster who dominated Italian life for the past twenty years. In a candid, warts-and-all portrait of the leader who played hard in office and in private life. From the bunga-bunga parties to his most secret moments with world leaders, this biography is rich in anecdotes and revelations involving Barack Obama, Hillary Clinton, George W. Bush, Vladimir Putin, Mikhail Gorbachev, Tony Blair, Nicolas Sarkozy, Angela Merkel , and many others. Berlusconi's incredible rise to power started from nothing. A self-created man, he was a cruise ship crooner as a young man, became a real estate tycoon in the '70s, started the first commercial television network in history, and turned AC Milan into a world-class soccer club. And that was all before he survived the squalid swampland of Italian politics to become prime minister who has not only served the longest in Italian history, but also has generated the most controversy of arguably any world leader today.
Complexity and Industrial Clusters
Author: Alberto Quadrio Curzio, Marco Fortis
Publisher: Springer Science & Business Media
ISBN: 3642500072
Pages: 308
Year: 2012-12-06
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This volume contains the proceedings of the international conference "Complexity and Industrial Clusters: Dynamics and Models in Theory and Practice", organized by Fondazione Comunita e Innovazione and held in Milan on June 19 and 20, 2001 under the aegis of the Accademia Nazionale dei Lincei (founded in Rome in 1604), one of the oldest and most famous national academies of science in the world. Fondazione Comunita e Innovazione encourages research and the dissemination of knowledge about social, economic, cultural and civil issues. It promotes research and innovation related to local production systems and industrial districts, with special reference to: the interactions between large companies and SMEs (small and medium-size enterprises), the effects of industrial districts on the development and welfare of their communities and of neighbouring areas, the effects of globalisation on these local systems of productions. Fondazione Comunita e Innovazione was created in Milan in 1999. It supports studies, publications, and events, both on its own and in cooperation with corporations, research institutes, foundations, associations and universities. It also grants scientific sponsorship to research that is in line with its mission, as set forth in its by-laws. The founding member of the Fondazione is Edison (formerly Monted:son). The other subscribing members, in historical order, are: Ausimont, Tecnimont, Eridania, Accenture, and PricewaterhouseCoopers.
See Under: LOVE
Author: David Grossman
Publisher: Farrar, Straus and Giroux
ISBN: 1466803754
Pages: 464
Year: 2002-01-12
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In this powerful novel by one of Israel's most prominent writers, Momik, the only child of Holocaust survivors, grows up in the shadow of his parents' history. Determined to exorcise the Nazi "beast" from their shattered lives and prepare for a second holocaust he knows is coming, Momik increasingly shields himself from all feeling and attachment. But through the stories his great-uncle tells him—the same stories he told the commandant of a Nazi concentration camp—Momik, too, becomes "infected with humanity." Grossman's masterly fusing of vision, thought, and emotion make See Under: Love a luminously imaginative and profoundly affecting work.