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Overcrowded
Author: Roberto Verganti
Publisher: MIT Press
ISBN: 0262335832
Pages: 264
Year: 2017-01-27
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The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful -- something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.
Quirky
Author: Melissa A Schilling
Publisher: PublicAffairs
ISBN: 1610397932
Pages: 336
Year: 2018-02-13
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The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughs What really distinguishes the people who literally change the world--those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people--Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs--to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation--being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes--together they can fuel both the ability and drive to pursue what others deem impossible. Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives--in, for example, the way we run organizations, manage people, and even how we raise our children.
Business Economic Planning
Author: Gunnar Eliasson
Publisher:
ISBN:
Pages: 324
Year: 1976
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Marketing for Hospitality and Tourism
Author: Philip T. Kotler, John R Bowen, James Makens, Seyhmus Baloglu
Publisher: Pearson
ISBN: 0134141695
Pages: 704
Year: 2016-05-25
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Visual Merchandising 2. The Mirror and Soul of the Store
Author: Gianfranco Giacoma-Caire
Publisher:
ISBN: 8890475765
Pages: 320
Year: 2014
View: 426
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Design Driven Innovation
Author: Roberto Verganti
Publisher: Harvard Business Press
ISBN: 1422136574
Pages: 288
Year: 2009-08-12
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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
Entrepreneurial Marketing
Author: Edwin J. Nijssen
Publisher: Routledge
ISBN: 1351777335
Pages: 182
Year: 2017-04-21
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How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.
June's Stolen Rose
Author: Brenda Ashworth Barry
Publisher: Lulu.com
ISBN: 1680461427
Pages: 230
Year: 2015-07-14
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The Saga continues in book four with Kaylob and Beth Ann walking into a homecoming with one of their best friends on the floor with a gash in his head. Things are out of order in their life and someone is watching Beth Ann. She finds things vanishing and hears footsteps and shadows that spell danger. Then Kaylob comes home and nobody knows where she is. The disappearance of Beth Ann, puts the police force and others searching for her. Family and friends seem to think Blake has taken her, but does he have her? And if he doesn't, who does? Let the mystery unfold into the darkness of an evil mind as Beth Ann fights for her life. June's Stolen Rose book four. A mystery evolves as danger seems to lurk around every corner. Beth Ann is being followed, but by whom? She knows something is off when her things start to vanish and she hears bumps in the night. June''s Stolen Rose book 4 takes you into the mystery of an evil mind and a kidnapping that rocks Beth Ann's family and friends.
Pius Tales
Author: Declan Finn
Publisher: Createspace Independent Publishing Platform
ISBN: 1986384586
Pages: 224
Year: 2018-03-21
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Guns, Bombs, and Property Damage! See how Sean Ryan became the man of massive property damage. See Scott "Mossad" Murphy's entrance to Israeli Intelligence, and witness the creation of the Goyim Brigade. Watch terrorists attack New York, Boston and Bethlehem. And don't forget the exploding Christmas trees. Can't forget those. Pius Tales collects all the stories of Pius Origins and Pius Holidays, with additional material, all collected here for the first time. Includes essays and stories found nowhere else but from the twisted mind of Declan Finn. Mercenaries, spies, beautiful women, international intrigue and ancient secrets - The Pius Trilogy has it all!
The Hellion and the Highlander
Author: Lynsay Sands
Publisher: Harper Collins
ISBN: 0061976431
Pages: 384
Year: 2010-02-23
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Only one man could set her heart ablaze . . . Lady Averill Mortagne learned to control her fierce temper as a young girl. But if her father insists on parading her before one more English lord who looks askance at her flame-colored hair, she'll simply scream! Her only respite is the time she spends with Kade Stewart, the wounded Scot her brother brought home from the Crusades. Who could have imagined a Highland warrior would be the only gentleman around? Lady Averill helped save his life, and for that Kade is truly grateful. She is also almost unbearably beautiful, but he could never subject such a sweet and gentle lady to the rough life of a Stewart laird's bride . . . or could he? When she braves an unexpected danger by his side, Averill will prove to Kade that her heart is as fiery as her hair . . . and that submitting to their scorching passion would be heaven indeed.
That Stranger Next Door
Author: Goldie Alexander
Publisher:
ISBN: 0992492432
Pages: 192
Year: 2014
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In 1954, Melbourne is still reeling from WWII; the Cold War sees suspicions running high and the threat of communism and spies hide in every shadow.Jewish schoolgirl, Ruth, is trying to navigate her own path, despite her strict upbringing and the past that haunts her family.It's a path that she wishes could include her first love, Patrick, but the rich Catholic boy is strictly off limits.When a mysterious woman moves in next door in the dead of night, Ruth is convinced she is none other than Eva or Evdokia Petrov, a Soviet spy and wife of the infamous Russian defector, Vladimir Petrov.Could Ruth's unlikely new friend really be the most sought-after woman in Australia?Will Ruth's own clandestine meetings with Patrick be discovered?How does the Petrov Affair, as it became known, impact the life of one ordinary girl and her family?
A Tempest Soul
Author: Oliver Phipps
Publisher: Gray Door Limited
ISBN: 0990803457
Pages: 286
Year: 2014-08-07
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Seventeen year old Gina Falcone has been alone for much of her life. Her father passed away when she was a young girl and her un-affectionate mother eventually leaves her to care for herself when she is only thirteen. Though her epic journey begins in 1920 by an almost deadly mistake, Gina will find many of her hearts desires in the most unlikely of places. The loss of everything is the catalyst that brings her to a level of achievement she could have never imagined. Yet Gina soon realizes it's the same events that brought her success that may also bring everything crashing down around her. The new life she's built soon beckons for something that was left behind. Now, the new woman must find a way to dance through a life she could have never dreamed of.
High Adventure
Author: Randall Allen Dunn
Publisher: Createspace Independent Publishing Platform
ISBN: 1541367936
Pages: 496
Year: 2016-12-29
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An Action-Adventure Thriller Book 1 of the High Adventure series! Readers say: "An 'Indiana Jones' style adventure with a little romance, a little more God, and a lot more adventure and action." "A fast-paced adventure like I have not enjoyed in quite some time." "A great adventure! I loved this book and can't wait to read another book by Dunn." "High Adventure: The Solomon Ring of Kilimanjaro starts with a bang and doesn't let up. It's a fast-paced, fun read that I wholeheartedly enjoyed."Amanda Luedeke, Literary Agent & Author Stranded in British East Africa during the First World War, missionary pilot Jack Benjamin braves crocodile-infested streams, savage warriors, and diabolical deathtraps to rescue his danger-prone fiancee, Amanda Regent, from Imperial German soldiers. With his modified Avro 504 biplane and his loyal Maasai warrior friend, Mayani, he races to protect the ancient and mysterious Solomon Ring, hidden within a secret chamber of Mount Kilimanjaro. According to legends from the Kikuyu tribe, who have sworn an oath to defend the treasure, the Ring will impart the supernatural wisdom of King Solomon to anyone who wears it. Can Jack arrive in time to save Amanda and stop the Germans from using the Solomon Ring in battle to conquer all of Africa? Also from ThrillerWriter Randall Allen Dunn: THE RED RIDER A Paranormal Action Thriller Book 1 of the Red Rider saga! "I can only hope the right person will come across The Red Rider and turn it into a movie that is sure to be a box-office hit."Kym McNabney, Story Contributor Little Red Riding Hood is heading back into the woods to meet the big bad wolves ... But she's not little anymore. Having survived a childhood attack from a savage wolf, 16-year old Helena Basque remains disfigured with triple scars across her face. Bullied and plagued by nightmares of a supernatural wolf that spoke and stood upright, Helena urges her father to teach her how to hunt and fight. When she loses her family to the wolves, Helena sets out on her own to avenge her family. Armed with a repeating crossbow and other unique weapons, Helena takes a stand against the creatures, donning a red cloak like the one she was once forbidden to wear. Isolated and determined to accept her fate, Helena wages a one-girl war against a secret cult of werewolves as a strange and unlikely hero, refusing to surrender or slow down until she destroys the beasts. Every last one of them. Come along for the ride. DEN An Action Thriller "Den is a rollercoaster ride of thrills and terror, a one-person Hunger Games through an abandoned carnival filled with traps and ambushes. Hair-raising!"Thom Reese, Author of The Empty and The Infusion of Archie Lambert She was grateful to get into Gameland. Now she's desperate to escape. 20-year old basketball star Amy Raven insists that she's innocent. She never saw the steroids until her University of Illinois coach found them in the elite player's locker. Disgraced and isolated from family and friends, Amy tries to start over with a dead end job at Grater Gameland, an abandoned theme park preparing to make a comeback. But the park's bright lights hide dark secrets. The ingenious and infatuated programmer, Gunther Grater, has no plans to restore his father's park. He's only using it to trap the tempting Amy for himself. And he's organized a violent all-night hunt in which ten "Stalkers" will compete for the same beautiful prize. Supplied with a knife and other weapons, Amy must outwit, outrun, and outmaneuver the pack of sexual predators and their twisted plans to torture her. But how can she win her freedom, clear her name, and survive, when even Gameland's rides are rigged to capture her? The only way out is through.
Beware the Riptide
Author: Deborah McClatchy
Publisher:
ISBN: 1630390259
Pages: 132
Year: 2013-11-16
View: 1212
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The mysterious murders in the neighborhood, lead them to believe Billy has returned to the living for a watery revenge...or has he? Corrie and Josh realized what they had done to Billy was wrong...as once spirits are summoned, they are very hard to banish.